Thursday, March 8, 2012

5 Social Media Campaigns for International Women's Day

I don't know how many people have actually heard of International Women's Day before, but I personally have not, and I am a girl.  That being said, it was very interesting for me to find out that there is such a day.  It takes place annually on March 8 and focuses on empowering women around the globe.  It has become a massive day of social media activism, with campaigns showing up all over the internet.  However, according to Mashable.com, there are 5 campaigns that are really dynamic and stick out the most:

#1:  “Bollocks to Poverty” 1950s Facebook Makeover
Bullocks to Poverty is an organization that created a Facebook app that shows what your Facebook Timeline would look like if you were living in the 1950s.

#2:  Rock the Lips
Rock the Lips is a campaign that is trying to make red lips the universal symbol of women's empowerment.  They hope that 1 million women will wear red lipstick and take pictures of themselves to share on Twitter, Tumblr, and Instagram using the hashtag #RockTheLips.  They had even hoped that Google would get on board and make their picture with the 2 O's in Google red lips.  They didn't adopt it, but they did make their own International Women's Day picture.



#3:  Oxfam America’s eCards and Awards
Oxfam America has created ecards with messages about ridding the world of gender inequality.  They hope that women will send them to other women as a means of empowerment.

#4:  International Rescue Committee’s Wake Up
The International Rescue Committee is using social media to spread stories of women in crisis.

#5:  WeAreEQUALS Facebook App
The Equaliser Facebook App represents an agreement of 2 friends to equality, presumably between the different genders.

I think that these are all really great ways to get the message out there about International Women's Day to those who have never heard of it, like me.  Social media can be very useful in this situation because it connects people around the world to a common cause that people might not be able to find out about otherwise.

5 Social Media Campaigns Rocking International Women's Day

1 comment:

  1. I never knew about this before and it is very interesting. Social media for sure can really help us know things we have never known before which is good. It also raises awareness to many people to help get out the message.

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